百丝(国际)服饰集团|马来西亚分公司盛大开业

  Author:Emily| Filed under:Events,Photos - Sony Cyber-shot DSC-HX400V

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  1. Datin Caroline Wong, Ambassador for International IPOH Fashion Week (IIFW), signs on the board

  The launch of BAISI (International) Fashion Group in Ipoh yesterday morning marked the Chinese fashion conglomerate’s debut in the fashion market in Malaysia.

  7月4日,中国著知名服饰集团——百丝(BAISI)于怡保(IPON)盛大开业,标志着百丝(BAISI)在马来西亚时装市场的首次亮相。

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  2. husband and wife team: founder & CEO of IIFW Mr. Louis Sebastian and IIFW co-founder, Ms. Adeline Khan, arrive

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  3. Ms. Adeline Khan (L) poses with Ms. Janice Khor (BAISI Finance & HR Manager)

  BAISI, a Chinese word meaning “a hundred (or many) silk”, is a renowned brand in China, headquartered in Guangzhou.

  BAISI是中国的一个知名国际品牌,总部设在广州。

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  4. BAISI Southeast Asia CEO Mr. Christopher Chong (L) and BAISI Singapore Mr. James Yee (R)

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  5. VIPS in the front row

  Established in 1998, BAISI International CEO & founder, Mr. Ben Zhou believed that after 20 years, the time is ripe to venture beyond China, hence BAISI was subsequently launched in Australia last year, followed by Malaysia this year. Malaysia is BAISI’s first Southeast Asian market.

  百丝于1998年成立,百丝(国际)服饰集团总裁以及品牌创始人周国兴先生认为,20年后的今天是中国向外地区投资最好的时机,因此百丝(国际)服饰集团于去年在澳大利亚设立分公司,随后是在今年的马来西亚设立分公司。马来西亚是百丝集团的第一个东南亚市场。

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  6. BAISI International CEO & founder, Mr. Ben Zhou

  百丝(国际)服饰集团总裁以及品牌创始人周国兴先生

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  7. BAISI Southeast Asia CEO Mr. Christopher Chong

  百丝东南亚公司总经理张耀中

  Ipoh is BAISI’s choice for its first-foot in Malaysia, as the Bougainvillea City is well-known for its beautiful women, who inspired Mr. Zhou to match them with BAISI fashion.

  怡保是百丝进入马来西亚市场首站城市,因为这城市以其美丽的女性而闻名,她似乎在冥冥之中授意周先生,让周先生将其与百丝的时尚相匹配。

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  8. signing the plaque

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  9. ribbon-cutting ceremony

  According to Mr. Zhou, there are many similarities between Chinese and Malaysian women, be it physical build, taste or style. Therefore, introducing the BAISI brand to Malaysia is expected to be a smooth ride.

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  10. lion dance performance

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  11. auspicious double lions

  Under the BAISI brand are four labels: BAISI, New Season, BC VOGA and BC VOGA MAN. The first three specialise in women’s wear, while BC VOGA MAN obviously caters to fashionable men.

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  12. blessings from the lion

  

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  13. a group photo of BAISI management and invited guests

  With over 500 speciality stores and approximately 2,000 employees, BAISI is a full-fledged clothing company that handles concept, development, production and sales, with a senior designing team based in Paris, France.

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  14. waving the flags of Malaysia and BAISI International

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  15. BC VOGA: Ready for Luxury

  The coffee culture and red wine lifestyle of Guangzhou are major influences for BAISI. During the launch event yesterday, some 20 dresses from two labels were showcased by six ravishing models.

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  16. BC VOGA: Ready for Luxury

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  17. BC VOGA: Ready for Luxury

  The catwalk show began with BC VOGA label, inspired by the red wine lifestyle of Guangzhou. It was followed by BAISI, a creation based on the coffee culture of the Chinese port city.

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  18. BC VOGA: Ready for Luxury

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  19. BC VOGA: Ready for Luxury

  Stamping its mark in Malaysia this second half of 2018, BAISI has further expansion plans in its pipeline, which includes Europe and North America in 2019, in line with its goal to be an international apparel brand by Year 2020.

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  20. BC VOGA: Ready for Luxury

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  21. BAISI

  As the forefront of fashion, BAISI’s mission is to make its labels the default everyday wear for men and women; whether casual, professional or luxury.  

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  22. BAISI

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  23. BAISI

  Sharing with you are photos of the launch event, and catwalk showcase for both BC VOGA and BAISI.

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  24. BAISI

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  25. grand finale

  Congratulations to BAISI (International) Fashion Group on its arrival in Malaysia, and for making Ipoh the headquarters.

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  26. Mr. Ben Zhou & Mr. Christopher Chong pose with the six models

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  27. group photo with Chinese vip

  Event: BAISI (International) Fashion Group Official Launch in Malaysia

  Venue: 5, Lorong Taman Ipoh 2, Taman Ipoh Selatan, Ipoh, Perak.

  Date: 4th July, 2018

  Time: 10am

  For more information about BAISI, log on to its official Facebook Page: BAISI Fashion or BCVoga


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