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百丝（国际）服饰集团|马来西亚分公司盛大开业

　　Author:Emily| Filed under:Events,Photos - Sony Cyber-shot DSC-HX400V

　　1. Datin Caroline Wong, Ambassador for International IPOH Fashion Week (IIFW), signs on the board

　　The launch of BAISI (International) Fashion Group in Ipoh yesterday morning marked the Chinese fashion conglomerate’s debut in the fashion market in Malaysia.

　　7月4日，中国著知名服饰集团——百丝(BAISI)于怡保(IPON)盛大开业，标志着百丝(BAISI)在马来西亚时装市场的首次亮相。

　　2. husband and wife team: founder & CEO of IIFW Mr. Louis Sebastian and IIFW co-founder, Ms. Adeline Khan, arrive

　　3. Ms. Adeline Khan (L) poses with Ms. Janice Khor (BAISI Finance & HR Manager)

　　BAISI, a Chinese word meaning “a hundred (ｏｒ many) silk”, is a renowned brand in China, headquartered in Guangzhou.

　　BAISI是中国的一个知名国际品牌，总部设在广州。

　　4. BAISI Southeast Asia CEO Mr. Christopher Chong (L) and BAISI Singapore Mr. James Yee (R)

　　5. VIPS in the front rowEstablished in 1998, BAISI International CEO & founder, Mr. Ben Zhou believed that after 20 years,

the time is ripe to venture beyond China, hence BAISI was subsequently launched in Australia last year,

followed by Malaysia this year. Malaysia is BAISI’s first Southeast Asian market.

　　百丝于1998年成立，百丝(国际)服饰集团总裁以及品牌创始人周国兴先生认为，

20年后的今天是中国向外地区投资***的时机，因此百丝(国际)服饰集团于去年在澳大利亚设立分公司，

随后是在今年的马来西亚设立分公司。马来西亚是百丝集团的***个东南亚市场。

　　6. BAISI International CEO & founder, Mr. Ben Zhou

　　百丝(国际)服饰集团总裁以及品牌创始人周国兴先生

　　7. BAISI Southeast Asia CEO Mr. Christopher Chong

　　百丝东南亚公司总经理张耀中

　　Ipoh is BAISI’s choice for its first-foot in Malaysia, as the Bougainvillea City is well-known for its beautiful women, who inspired Mr. Zhou to match them with BAISI fashion.

　　怡保是百丝进入马来西亚市场首站城市，因为这城市以其美丽的女性而闻名，她似乎在冥冥之中授意周先生，让周先生将其与百丝的时尚相匹配。

　　8. signing the plaque

　　9. ribbon-cutting ceremony

　　According to Mr. Zhou, there are many similarities between Chinese and Malaysian women,

be it physical build, taste ｏｒ style. Therefore, introducing the BAISI brand to Malaysia is expected to be a smooth ride.

　　10. lion dance performance

　　11. auspicious double lions

　　Under the BAISI brand are four labels: BAISI, New Season, BC VOGA and BC VOGA MAN.

The first three specialise in women’s wear, while BC VOGA MAN obviously caters to fashionable men.

　　12. blessings from the lion

　　13. a group photo of BAISI management and invited guests

　　With over 500 speciality stores and approximately 2,000 employees, BAISI is a full-fledged clothing company

that handles concept, development, production and sales, with a senior designing team based in Paris, France.

　　14. waving the flags of Malaysia and BAISI International

　　15. BC VOGA: Ready for Luxury

　　The coffee culture and red wine lifestyle of Guangzhou are major influences for BAISI.

During the launch event yesterday, some 20 dresses from two labels were showcased by six ravishing models.

　　16. BC VOGA: Ready for Luxury

　　17. BC VOGA: Ready for Luxury

　　The catwalk show began with BC VOGA label, inspired by the red wine lifestyle of Guangzhou.

It was followed by BAISI, a creation based on the coffee culture of the Chinese port city.

　　18. BC VOGA: Ready for Luxury

　　19. BC VOGA: Ready for Luxury

　　Stamping its mark in Malaysia this second half of 2018, BAISI has further expansion plans in its pipeline,

which includes Europe and North America in 2019, in line with its goal to be an international apparel brand by Year 2020.

　　20. BC VOGA: Ready for Luxury

　　21. BAISI

　　As the forefront of fashion, BAISI’s mission is to make its labels the default everyday wear for men and women; whether casual, professional ｏｒ luxury.　　